When you go to Paris, the luxury aesthetic has gone global
Posted On July 9, 2021
A French luxury brand has taken its branding to the streets of Paris with a stunning and eye-catching aesthetic.
It’s the work of the French brand, Luxury, which is now celebrating its 10th anniversary with a new campaign that focuses on the luxury lifestyle.
In the past, Luxor is the brand that’s made headlines for its extravagant Parisian locations like the Eiffel Tower and Champs Elysees.
Now, the brand is going all-in with the Paris-themed campaigns, and they’re a step forward for the brand.
“We started in 2010, we were just a brand in France,” says Marc Faucher, co-founder of Luxor.
“And now we have a team of designers who really know how to create a very sophisticated brand.”
Fauchers creative team created the brand’s signature designs, such as the red and white logo on the brand T-shirts and shoes, the orange and black logo on accessories and accessories, and the yellow and white silhouette logo on all of its packaging and marketing materials.
Luxor, which started out as a luxury lifestyle brand, is now one of the most recognizable brands in the world.
The brand is also one of Paris’ biggest sponsors.
In 2017, it was the first French brand to win the prestigious “Best Retailer” award at the Cannes Film Festival.
It also won the coveted “Top 100 Brands” award in 2016.
“It’s a huge step for us, to be honest,” says Fauchard.
“To go to such a huge city and to represent a brand that has been there for years and years is very special.”
The brand’s success in France has also seen the brand expanding into other countries.
It is now expanding its footprint to the United States, Brazil and India, and in 2018, the company launched a new location in Dubai.
Luxury’s global reach is also starting to expand.
The company recently announced that it will be expanding its U.S. operations.
“There’s a lot of growth going on right now, so we think we’re going to be able to do a lot more in the U.s.,” says Fauncher.
“The new offices are all in Dubai, and we’re very excited to be expanding that.”
The latest Luxor Paris locations include the Paris headquarters, where the brand will be showcasing its latest collections, and two stores in Paris’ iconic Saint-Laurent district.
The luxury brand is working on its first store in the United Kingdom, as well as new locations in Mexico, Japan, and China.
The Paris-based brand has also launched an exclusive brand partnership with fashion brand LVMH, which includes a line of premium, bespoke pieces.
Fauches brand has been expanding since its inception.
The first store opened in France in 2008.
Since then, Luxoran has expanded to over 30 countries around the world, and has recently added a new Paris-centric store in Barcelona.
“At the end of the day, what we’re really looking at is the people that we serve and we really want to make sure that we do it in a way that the people of Paris are proud of,” says Jean-Pierre Fauch, CEO of Luxora.
Luxora is the first brand to have the brand expand to the U